When does google penalize your website

When does google penalize your website

Don’t try to cheat google search engine, or any google products such as google adsense, Google will penalise you, maybe even without notification

Do not do Link Farming request relevant links to your website. Google clearly says “Don’t participate in link schemes designed to increase your site’s PageRank”.
This is one of considered as great Link Farming as spamming.
 
Don’t deceive your users or present different content to search engines than you display to users
 
Do not Hidden links and text – typically “white text on white background” mistake
 
Do no have the content which is not descriptive enough, where spiders not able to understand it or crawl it such as  flash or image based
 
Always try to use the best practice and is SEO friendly
 
Using of Flash with the addition of a simple plug-in, search engine spiders cannot fully extract, and therefore index, content from Flash files
Even Flash-heavy design often works against the Search Engine Optimisation goals of the website
 
Search engine spiders do not support JavaScript. Therefore, most links and content housed in JavaScript are not crawled or indexed in search engines and are ignored
 
Hence adhared to these rules otherwise google will definetely will penalize your website.

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