Nokia : The Best Selling phone on Dual SIM phones the survey

According to the marketing research firm Nielsen  study, 71 million subscribers in the country use multiple SIM cards and 61 per cent of handsets used by multi-SIM owners are dual SIM.”Nokia leads the pack with a 30 per cent market share, while Samsung is a distant second with 16 per cent. Micromax has a 12 per cent share, while G’Five has seven per cent share,” it added.The firm found multiple SIM card users tend to be largely students, newly employed and working professionals.

“Consumers are mostly driven by a desire for optimising tariffs and taking advantage of better and cheaper deals offered by operators,” it said, adding that other reasons included desire to staying connected at all time, privacy in personal and official usage and bundled offer with handsets.

Overall, the study found that 13 per cent of unique active mobile subscribers (who made a call/recharged SIM at least once in last 90 days) use multiple SIM cards.

The reach peaks in towns with a population of 5-10 lakh, where 21 per cent of the populace use multiple SIM cards. The corresponding figure in a town class with 40 lakh plus population stood at 11 per cent.

The Nielsen study covered usage statistics of active multi-SIM card users in 18 Indian cities. Nearly 20,000 mobile users in the 18-55 age group were covered.

Source : timesofindia.com