10 Reason to drop adsense earnings
10 Reason to drop adsense earnings
If you are having the adsense account and it is well established and earning sufficient dollars, if you see the drop in your adsense revenue or earnings.. You need to look into the following factors to assess the issue immediately.
Check your page impressions or your Page RPM change by comparing the trends in both in the Performance reports in your account.
Check whether if your AdSense page impressions have declined, also check if traffic to your entire site is declining as well. Google Analytics can provide you with this information.
Look for proper placement-targeted ads, you should analyze how much total placement-targeted revenue you are receiving and the average page RPM.
Look for the search traffic is there any drastic change, you can check using the Webmaster Tools to make sure that Google is properly crawling and indexing your site.
Possibality of drop in CTR can be caused by a user interface (UI) that’s not optimized or by poor targeting.
Look for the crawl problems. Use the text content on their pages. that helps the crawler better to crawl on your website.
Look of CPC changes
Look of Placement targeting revenue changes
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